Ring-a-date Calendar White

The mythical 70’s are the years in which design, fashion and architecture come within everyone’s reach, with a breath of freedom and non-conformism. Normal everyday objects took on bright color and polymers began to be used extensively to produce various objects.

Gradually research and technical solutions began to “dictate” artistic suggestions to Italian design, leading to the so-called polymer boom of the 1960s and 1970s. In those years Euroway entered to the market with the first successful products.

Designed by Giorgio Della Beffa in 1970, the “Ring a Date Perpetual Calendar” was immediately appreciated by the public all over the world, crowning its success with an exhibition of several years at the “Museum of Modern Art” in New York (MoMA ). Subsequently, given the great success, as you can see in these photos of the time, the table versions and one of intermediate size were manufactured.